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Voice Over IP Phone Service InstantOffice®
Helping Retailers use Voice Communication to Create Competitive Advantage
Most retailers are adept at managing customer interactions at the point of sale
(POS) and on the Web, but they struggle to handle the phone calls that stream into
their stores every day. With InstantOffice, you can create a true voice channel
to effectively manage these voice interactions across your entire network of stores.
In turn, voice helps you achieve key business goals such as increasing same-store
sales, enhancing customer loyalty and reducing operations costs.
Voice: An Untapped Opportunity
Incoming calls to your stores represent valuable opportunities to earn your customers'
business. But when the phone rings, you only have a few seconds to:
- Impress callers with your responsive service
- Provide information that moves the caller closer to a purchase
- Highlight promotional offers that can boost store traffic
- Offload routine inquiries from busy in-store associates.
Unfortunately, most retailers have little control of the hundreds or thousands of
calls that come in each day. They don't know who's calling or why. They can't efficiently
direct callers to the best resource or highlight special offers. They can't tell
whether the caller had a successful outcome or how the store might improve its response.
Even worse, of the 150 to 500 calls a typical retail site receives daily, call abandon
rates of 30 to 40 percent are common. Some organizations have abandon rates that
exceed 50 percent. Calls may be picked up by wrong departments, placed on hold and
abandoned or routed into dead-end voicemail. Every abandoned call erodes potential
sales and customer loyalty.
These shortcomings can be traced back to one source: a legacy communications infrastructure
that is complex and costly. Legacy phone systems typically consist of many disparate
devices and voice applications, which makes them very difficult to integrate, deploy,
manage and support in a multisite environment. As a result, the traditional communications
network cannot meet today's basic business needs for efficiency, flexibility and
value.
The New Channel: Voice Services
Vertical Communications has changed the landscape with the Vertical InstantOffice
communications platform. Designed for retailers with hundreds or thousands of stores,
InstantOffice consolidates voice, data networking and voice applications on a single
integrated platform. The result - you can track, manage and optimize voice communications
as a distinct sales channel to support your core business goals.
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